Emerging Vietnam: Exploring New Destinations

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Taste of Hanoi: A Festival Celebrating the City’s Culinary Delights

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The Hanoi Tourism Gift Festival of 2024, themed “Hanoi Noshes,” kicked off on the evening of August 23 in the pedestrian zone along Tran Nhan Tong Street, Hai Ba Trung District. This festival commemorates the 70th anniversary of Hanoi Liberation Day (October 10, 1954 – 2024) and is part of the 2024 National Tourism Year – Dien Bien celebrations. At the opening ceremony, Tran Trung Hieu, Vice Director of the Hanoi Department of Tourism, delivered a speech emphasizing the festival’s role in promoting Hanoi as a ‘Safe – Friendly – High-Quality – Attractive’ tourist destination. He highlighted the unique gifts, delicious local specialties, and cultural heritage preservation efforts showcased by the event. The festival featured around 100 participating units, offering a diverse range of experiences. There were 20 food stalls showcasing Hanoi’s culinary delights, including Me Tri young sticky rice, Thanh Tri steamed rice crepes, Duong Lam peanut candy, and the famous Hanoi draft beer. Visi...
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Vietnamese Culture Day in Sheffield Promotes Traditional Values

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Art performance at the event. Source: VOV Vietnamese Culture Day is an annual and most important event organised by the Vietnamese Society in Sheffield, UK every year to share the beauty of Vietnamese culture to the students from all over the world. With the theme of “Vietnam in my heart”, the Vietnamese Society in Sheffield (Vietsoc Sheffield) want to utilise this opportunity to show the beauty of culture and recall the cultural values of the country. In this year’s Vietnamese Culture Day, visitors were able to see several student-led performances ranging from dancing in traditional costumes and singing to a fashion catwalk in the traditional “ao dai”. The stall dance, the traditional dance of the Vietnamese people also makes people excited. Source: VOV Additionally, you cannot fully immerse in Vietnamese culture without being exposed to their national heritage, Vietnamese cuisine. Therefore, authentic food and drinks cooked by professional chefs were also pr...
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“Dutch Embassy Staff Don ‘Ao Dai,’ Bringing Color to Hanoi’s Ta Hien Street”

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The upcoming Tet, which falls on January 29, holds a unique significance for the Dutch Embassy in Hanoi. For some diplomats, it marks their first-ever celebration in Vietnam, while others are embracing their last Tet before concluding their term in this vibrant country. Deputy Ambassador Christoph Prommesberger and several embassy staff will be bidding farewell to Vietnam in the summer of 2025. Tet, the Vietnamese New Year, thus becomes an even more memorable occasion for them. To commemorate their time in Vietnam, Ambassador Van Baar suggested a special way to capture their Tet memories – by donning the elegant ao dai , a traditional Vietnamese garment, much like the local youths during the holiday. Ta Hien Street, renowned for its French-style architecture, stone-paved roads, and vibrant decorations, was chosen as the perfect backdrop for this photoshoot. Ta Hien is also known for its bustling nightlife, earning the nickname of Hanoi’s ‘street that never sleeps.’ The street’s ener...
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