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The festival celebrates and preserves the unique beauty of Vietnam’s traditional attire, aiming to introduce it as a memorable souvenir for international visitors to the country. This event serves as a creative spark for designers, an experiential platform for design students, and a networking opportunity for Hanoi businesses to connect with domestic and international companies. With the theme “Hanoi – The Essence of Áo Dài,” the festival brings to life the spirit of Hanoi over the past 70 years. It showcases performances, dances, and fashion shows that embody the city’s resilience and courage in a constantly evolving world. The festival opens up new avenues for cultural and tourism growth in Hanoi, elevating Vietnam, and particularly Hanoi, as a desirable destination for travelers worldwide. The pinnacle of the festival is the Áo Dài Carnival, organized by the Hanoi Women’s Union. This grand event, featuring artistic performances, folk dances, and...