The Lunar New Year: A Tourism Extravaganza Like Never Before

Hanoi, the capital city of Vietnam, took center stage in the country’s tourism boom, showcasing its cultural heritage and festive programs. The city attracted 12.5 million domestic travelers, a 19% increase from the previous year, and generated $148 million in revenue, up by 7.85%. Hanoi’s success is a testament to the appeal of its cultural offerings and the effectiveness of its strategic policies, including relaxed visa rules and promotional packages.

Tourists explore Hanoi’s charming streets by cyclo. Photo: Hoai Nam

Other cities also experienced robust tourism growth. Ho Chi Minh City brought in $322 million, while Danang and Quang Nam welcomed 228,000 and 157,000 visitors, respectively, reflecting a 29% and 40% increase. The Tet holiday provided a perfect opportunity for these cities to display their unique cultural offerings, with Hanoi organizing traditional performances, handicraft demonstrations, and culinary delights in its Old Quarter and the historic Village of Duong Lam.

International visitors immerse themselves in the ancient traditions of Duong Lam Village in Son Tay.

Danang, another popular destination, captivated visitors with flower displays at Ba Na Hills, spectacular fire and water shows at the iconic Dragon Bridge, and picturesque photo spots along the Han River. Meanwhile, the Mekong Delta city of Cantho and its surrounding provinces emphasized cultural performances and festive experiences, celebrating their rich regional heritage and customs.

Vietnam’s tourism success goes beyond festive events. Strategic policies, such as relaxed visa requirements, played a pivotal role in encouraging longer stays. Local governments and travel agencies collaborated to offer promotional packages, including discounted flights and bundled travel experiences. Improved travel connectivity, with more air routes, also made it easier for international visitors to access Vietnam’s top destinations.

Danang’s Spring Flower Street comes alive with visitors capturing memorable moments. Photo: Ho Khanh

Dang Huong Giang, Director of the Hanoi Department of Tourism, emphasized the importance of blending traditional elements with modern travel services to elevate the visitor experience. The focus on quality services and infrastructure improvements has been instrumental in establishing Vietnam as a top destination in Asia.

The tourism boom had a significant economic impact, benefiting local businesses, including shops, restaurants, and service providers. Small and medium-sized enterprises (SMEs) in the tourism sector, in particular, experienced increased foot traffic and customer spending. Street vendors and traditional artisans in Hanoi’s Old Quarter saw a surge in demand for authentic souvenirs and handicrafts, while hospitality businesses, ranging from luxury hotels to budget accommodations, enjoyed high occupancy rates, further fueling the sector’s financial growth.

Travel agencies and transportation companies are operating at full capacity to accommodate the influx of visitors.

With this positive momentum, Vietnam sets its sights on attracting 23 million international visitors in 2025. To sustain this growth, further investment in infrastructure, hospitality, and tourism diversification will be crucial. Industry experts advocate for the expansion of ecotourism and high-end travel packages, along with improved visa policies, as key strategies for long-term success. Extending promotional efforts beyond peak seasons and leveraging digital marketing and social media campaigns will also help maintain steady growth in arrivals.

Vietnam’s performance during the Tet holiday underscores its rising reputation as a top tourist destination. The country’s cultural assets, improved services, and strategic initiatives position it well to achieve its tourism goals. As Vietnam continues to innovate and enhance its appeal, its competitiveness with other top regional destinations is solidified, paving the way for a bright future for Vietnamese tourism.

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