The Tasty Trailblazer: Jovel Chan’s Foray into Vietnam’s F&B Industry
The COVID-19 pandemic brought about a sudden halt to Jovel Chan’s career in F&B marketing for a prominent Malaysian airline, prompting her return to Singapore. However, it was her friends’ suggestion to relocate to Vietnam that set her on a new path. Chan arrived in Ho Chi Minh City in December 2020, only to find herself in quarantine as the city prepared for social distancing measures. But this didn’t dampen her spirits. She soon discovered a silver lining—the opportunity to truly connect with the local community and witness their resilience in the face of the pandemic. Chan recalls volunteering to deliver food to those quarantined, and the sense of camaraderie it brought. It was during this time that she also started an online discussion about the city’s restaurants—which were open and which were closed. This simple list, posted on her blog, went viral, attracting over 10,000 views in days. Chan’s blog, which started as a way to promote her fitness studio, soon became a vibran...